Guy: Many platforms are designed to scale globally, but performance still breaks locally. Payment method preferences vary significantly by market, from cards to accountto-account and cash-based alternatives and those preferences directly influence how and whether customers complete transactions.

That sits alongside differences in authorisation behaviour, regulation and fraud patterns. Taken together, they define the reality of operating in a market.

Expanding without accounting for that doesn’ t just create complexity, it degrades performance. Transactions fail more often, costs increase and the experience becomes inconsistent.

The question isn’ t whether you understand a market, it’ s whether your infrastructure is built to operate within its payment ecosystem.

118 June 2026