Fintech Magazine June 2026 | Page 122

Yolande: At PayPal, our pillars of success come down to global reach, deep trust and the ability to keep evolving as commerce changes.
Our network spans more than 200 markets, which means every country looks like a new revenue profile for our customers. Our role is to close that gap so merchants can treat regulation as a route‐to‐market rather than a barrier, using it to decide which products launch first, which segments we can serve and which partnerships we can unlock.
The businesses that win in cross‐border aren’ t just the ones that move fastest, but the ones that turn regulatory learning into repeatable launch playbooks they can use repeatedly. We operate at a truly global scale, but what matters is how effectively we activate that network to connect hundreds of millions of consumers and merchants so businesses can reach high‐intent customers and grow more efficiently.
A big part of that is how we show up for the consumer. We focus on making every interaction simpler, faster and more relevant – from discovery, to payment, to how people stay engaged over time – because when the experience improves, it directly translates into better conversion and stronger loyalty for merchants.
Innovation is another core pillar.
We’ re applying AI to personalise experiences, remove friction and improve conversion, while also building the infrastructure for what’ s next – like agentic commerce – so we can help shape how people discover and buy, not just respond to where the market goes.
We also play a distinctive role across the full commerce journey. By bringing payments, financial services and data together in one connected platform, we help businesses solve for acquisition, conversion and retention in a more integrated way.
The foundation of our business is built on trust. For more than 25 years, we’ ve built a reputation for security, reliability and performance at scale. That foundation is what allows us to innovate confidently and lead as commerce continues to evolve.

“ We focus on making every interaction simpler, faster and more relevant – from discovery to payment

Yolande Piazza General Manager and SVP, Americas PayPal
122 June 2026