PAYMENTS
INVESTING IN FANS WITH BANK OF AMERICA
For Bank of America, the 2026 FIFA World Cup is a global stage to showcase its evolving digital payments ecosystem and commitment to financial inclusion. As an official sponsor, the bank is embedding its technology across host cities in the US, Canada and Mexico to enable seamless, cashless transactions for millions of fans.
“ Sport has always been a powerful way we connect with and invest in our communities, and the FIFA World Cup 2026 is a monumental event,” Michele Barlow, Head of Enterprise Marketing at Bank of America, says.
Central to this effort is investment in contactless, mobile-first payments. Through partnerships with stadiums and merchants, the bank is enabling realtime transactions, digital wallets and AI-powered fraud protection to manage increased cross-border volumes securely.
Beyond the tournament, Bank of America is using the platform to expand financial access through multilingual digital tools and community programmes. One initiative, alongside Visa and Street Soccer USA, will deliver a new park in every US host city.
“ This tournament is a global moment, but its legacy is built locally – in the neighbourhoods that will host fans, families and the next generation of players,” Kim Lawrence, Regional President of North America at Visa, says.
68 June 2026