PAYMENTS
KEEPING THE GOOD TIMES FLOWING
KEEPING THE GOOD TIMES FLOWING
For Anheuser‐Busch, the tournament is as much about the flow of payments as it is the flow of beer. Behind the scenes, the brewing giant is using the World Cup to refine a more agile, data-driven approach to retail – one built on speed, convenience and digital connection.
Kyle Norrington, Anheuser-Busch’ s Chief Commercial Officer, says:
“ As the FIFA World Cup returns to North America for the first time in more than 30 years, Anheuser‐Busch, our brands, our people and our entire network are prepared to meet this moment with massive investments and plans that engage and delight fans at every touchpoint. No one brings fans and sports together like Anheuser‐Busch and our plans for the FIFA World Cup
72 June 2026