PLYMOUTH ROCK ASSURANCE
We speak to Bill Martin , who leads the Home Insurance Group at Plymouth Rock Assurance , about how being willing to take risks for the sake of the customer experience can lead to sustainable growth
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P lymouth Rock Assurance , founded in 1982 , is an insurance provider that had historically focused on providing auto insurance for the Northeastern USA . However , the last two years have seen its Home Insurance Group growing extraordinarily , all thanks to a decision by the company to embrace homeowner ’ s insurance as a growth strategy . “ Our values are helping customers solve their problems .” Bill Martin , who leads the Home Insurance Group at the company , says , “ We go a little further than most companies are willing to in order to do a better job .”
Martin was brought on to turn home insurance at Plymouth Rock into a self-sustaining business in 2016 . “ Coming into the home insurance business , we already had established relationships through our auto insurance connections , so we had an embedded advantage . Our independent agents and our distribution partners were already committed and enthusiastic marketers of our products ,” he explains , “ but it also provided us with
MARCH 2020