41 to compete with you , or are you actually building a brand where you ’ re going to be immune from those pressures ? That ’ s an important decision to make for any entrepreneur .
“ As someone who ’ s come from the background of building this brand , I think there is a huge advantage for being small ,” he continued .
“ You can specialise in niches that no big player can compete with you on and it ’ s a great place to start to build a durable foothold .”
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