TECHNOLOGY
Data-driven innovations Another trend in fintech eCommerce is the use of data-driven technologies . This trend involves retailers using data analytics to understand their customers ' purchase behaviour and preferences .
Data-driven fintech helps retailers to personalise the shopping experience for their customers , which leads to a better customer experience .
" Price optimisation and management software allow internal teams to bring in data , adjust pricing strategy , and deliver dynamic price adjustments in real-time to eCommerce while maintaining consistency with traditional channels ," noted Lee Rehwinkel , VP of Science and Analytics at Zilliant .
Democratising access to sales Another development involves making it easier for small businesses and entrepreneurs to sell their products and services online . One way of doing this is through the use of marketplaces , which are platforms where small businesses can sell their products and services .
" Digital assets like mobile apps , eCommerce stores - especially Shopify and Amazon stores - blogs , Saas companies and other online businesses are the hot new alternative asset class for acquisition investors and digital entrepreneurs ," stated Blake Hutchison , CEO of Flippa .
Of course , there are also problems with the lack of some solutions . " Ecommerce is exploding , yet the industry is still lacking sufficient financial solutions that serve small and midsize international merchants ," added Ricardo Pero , CEO of SellersFunding .
Other trends Some additional trends in fintech eCommerce include the use of cryptocurrencies and
“ Now the eCommerce companies also give the option to pay in instalments . This policy helps them to attract more customers ”
CHRISTIAN VELITCHKOV CO-FOUNDER , TWIZ LLC
104 March 2022