IBOTT
past few years . The emphasis on ownership has truly shifted to utilisation , which is where ibott is making its mark .
“ We were fortunate in the fact that we didn ' t have this wave of legacy systems that would prevent us from adopting the digitised partnership model ”
CHRIS MOORE HEAD OF IBOTT
“ When you start transitioning to a utilisation model you seen an immediate advancement in risk mitigation ; we have seen marketplace platforms buying insurance on behalf of a lot of their users , whether it ' s their drivers , whether it ' s the hosts that put homes on their platform , whether it ' s the people that ride one of their e-scooters or e-bikes ,” Moore says .
“ They ' re trying to build an insurance product that takes away the block of , " Well , I can only use this service through insurance ." And insurance historically has been a pretty awful customer experience which companies don ' t want to put their users through .”
Ultimately , solving problems and creating seamless solutions is key as it encourages people to interact with the platform – and encourages others to do the same . This ease of use creates brand loyalty , he explains .
" If I were to put my home on an accommodation sharing platform , and I knew I had insurance in place that would protect me from anything that could happen , it would probably be a block in terms of me renting my home outside of