SUNRISE BANKS
The pioneering community bank partnering with fintechs to serve the underbanked and build a digital future of financial wellness
Financial wellness has become a core tenet for the global banking sector . It is a commitment to provide customers with the tools , knowledge , and products to better their lives through financial stability and inclusion . For some banks , that means a marketing campaign , or access to online content about saving , investment and loans . For others , it is a suite of products designed to reach the underbanked or serve communities who need access to niche financial services . But at Sunrise Banks , financial wellness is everything .
Founded in 1986 by the Reiling family , Sunrise Banks has served communities in the urban core of Minneapolis and St . Paul , Minnesota , for more than 35 years . The US $ 1.7bn bank is on a mission to be the most innovative bank powering financial wellness .
“ The mission does really provide the baseline for everything that we do ,” says Bryan Toft , Chief Revenue Officer , Sunrise Banks . “ We see ourselves as a social entrepreneurship organisation , and a social engine for good .”
It is not a new mission statement ; Sunrise Banks placed financial wellness and inclusive access to financial services at the heart of its operation from the start . The bank began serving St . Paul ’ s Hmong community , which was both underserved by the traditional banking system and required access to innovative financial products .
28 March 2022