MEDALLIA
Medallia utilises its unique , award-winning SaaS platform , Medallia Experience Cloud , to maximise the impact of data on consumer feedback
At the forefront of AI-powered innovation in the consumer sphere , Medallia is perfectly positioned to own the mantle of market leaders amid the rapid digitisation of the retail , hospitality , and financial sectors – to name but a few .
Establishing themselves as pioneers in experience management , the successful US company has been making its mark across the globe since 2001 . Since then , the Medallia platform has been powering the decisions of thousands of big-name brands for just over two decades .
This success is the result of dedication to a unique approach for both structured and unstructured data collection – one that was borne out of recognising the importance of the fundamentals of feedback , while embracing a holistic approach to listening in conjunction with embedded analytics .
“ The fundamentals of our solution are not uncommon . Like others , we focus on capturing customer information , analysing it , and serving it up in the places where people or systems can take action ,” says Rachel Lane , Contact Centre Solution Principal for Medallia .
“ Medallia captures experience signals created on daily journeys in person , on calls and digital channels ; over video , social media and IoT interactions ; and applies proprietary AI technology to reveal personalised and predictive insights that can drive action with tremendous business results .”
48 March 2022