FinTech Magazine - March 2022 | Page 53

MEDALLIA
The multi-tiered channel and reseller model Medallia provides is specifically moulded for organisations that want to sell Medallia products and solutions – as well as value-added services – to grow its business platforms , with Medallia achieving growth by proxy .
AI-powered experience management systems that detect patterns , anticipate needs , and predict behaviour – all whilst recommending actionable suggestions . Medallia prefers to look at its partners as more than just that : they view them as an extension of its core team , building and expanding together .
“ Our technology partners are a global ecosystem of best-in-class organisations making software products that work seamlessly with Medallia , extending the customer-needed functionality and capabilities to derive more value for customers in the Medallia platform ,” asserts Lane .
Innovation : the secret ingredient Over the past few decades , there has been a notable upswing in the volume of fintech companies emerging . Known for ‘ identifying product gaps , efficiency opportunities , and broken experiences for financial services to capitalise on ’, such companies are renowned for their non-traditional approach to finance . This is a bonus for companies like Medallia , because it means the opportunity to build a partnership based on new ideas , risk-taking , and cutting-edge technology .
As such , many fintech companies have risen through the ranks relatively quickly , rapidly scaling up and engaging large numbers of consumers through the company ’ s recognition that data-driven feedback and insights are essential to their formula .
“ Early in their evolution , they recognise that they need to leverage a constant stream of direct customer feedback and indirect customer data insights , in order to rapidly iterate on all aspects of their products , customer journeys , and the interactions they deliver in and across digital and contact centre channels ,” says Lane .
Innovative systems and forwardthinking , responsive modes of engagement and management are what drive Medallia – the secret ingredients to its success – and this is where Medallia takes centre stage with its partners .
The company ’ s feedback management capabilities and surveys enable fintech
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