FinTech Magazine - March 2022 | Page 55

MEDALLIA companies – among others – to ‘ capture the voice of customers and employees wherever and however they want ’, creating a personal dialogue between the voice of the customer and the brand itself , and engaging with customers across all digital touchpoints .
Data , then , becomes a transformative tool through which Medallia ’ s corresponding autonomous systems can exert actionable change .
What ’ s on the horizon for Medallia The near future is likely to continue the trends already flourishing across business technology , with cryptocurrency , the digitisation of systems , and the evolution of fintech leading the charge . But how is this likely to impact Medallia ' s future vision as a whole ?
“ Moving forward , we anticipate that Medallia will continue to partner with businesses from end-to-end across the financial industry ,” explains Lane . “ From traditional banks , to fintechs , to
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