WEALTH MANAGEMENT
FEMININE FINANCE : WOMEN AND WEALTH MANAGEMENT
The financial world has always been traditionally male . But diversity drives are changing the face of fintech as we know it
WRITTEN BY : JOANNA ENGLAND
Fintech is changing – and not just in relation to legacy systems . While the global financial market has always been intrinsically male , the landscape is shifting as more women than ever before are embarking on careers in banking , investment , and payment-related industries .
The move is not before time , and the faster the industry accommodates this metamorphosis and the challenges the female customer brings to the marketplace , the better . This is because ultimately , women are winning the race when it comes to sheer spending power . They have always commanded the purse strings when it comes to the domestic space . But now , with more women in CEO roles than ever before , they are controlling corporate budgets too .
Cory McCruden , CEO of Wellbly Tech – a US based fintech focused on closing the gender retirement income gap doesn ' t mince her words on the subject .
78 March 2022