WEALTH MANAGEMENT the fintech industry as a whole . She says that every industry , not just fintech , that ignores women is in trouble . “ Women tend to be the ones in charge of their family ’ s household budget , and in spite of the challenges I described earlier , women control 40 % of global wealth and are accumulating wealth at a faster rate than men . Millennial women are even more highly engaged in their household ’ s financial decisions .”
McCruden believes that for fintechs specifically , the risk we run if we can ’ t meet the needs of giant underserved markets , is eventual irrelevance . “ Fintech is maturing as an industry , which presents an opportunity to self-reflect and evaluate whether the industry has fulfilled its promises to customers and to be intellectually honest about where there are opportunities to improve . No one said this would be easy !”
Gupta agrees . “ The world needs more products and services designed by women and for women . Being a woman means living every day where products and services aren ’ t designed with you in mind . That ’ s also an opportunity to create change .”
She concludes , “ Investors who are not afraid of new markets , and willing to do the research to define and help others understand them , will reap the rewards of being a first mover in a space that will eventually attract more interest .”