FinTech Magazine - March 2023 | Page 113

“ The level of education among retail investors is still limited . People have had an extremely short amount of time to digest the concept of digital assets ”

LUC FROEHLICH GLOBAL HEAD OF DIGITAL ASSET SOLUTIONS , FIDELITY INTERNATIONAL
valuation … the question was whether it was appropriate for us to launch a product like this for our clients ,” Froehlich explains .
“ We came to the conclusion that , because the client demand was there , our role was not necessarily to dictate what to do but to offer investors a convenient and
secure way to access this asset class . So the way this product was positioned was as an access product . If you are interested and if you think that you are knowledgeable on the topic , we will provide you access . That also meant that the focus has been very much on institutional investors , and not on retail investors .”
Supporting Fidelity ’ s digital asset growth journey As part of their digital asset growth , Fidelity International has been partnering with Keith Bear , Associate Partner at Elixirr and a member of the Bank of England Central Bank Digital Currency Technology Forum and ESMA ’ s Consultative Working Group for financial innovation .
“ Within digital assets , whilst we may be in a ‘ crypto winter ’ at present , institutional
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