FIVE WAYS BNPL HAS TRANSFORMED THE ECOMMERCE MARKETPLACE
• BNPL encourages consumer spending : Studies show that customers are more likely to purchase large ticket items if BNPL is available to them .
• BNPL provides interest-free credit options : Depending on the scheme , BNPL generally offers customers a much cheaper credit option than a credit card . Instalments for certain term arrangements are often interest-free .
• BNPL reduces cart abandonment for retailers : This boosts their sales and gives them a competitive edge in an increasingly busy marketplace
• BNPL companies pay the total amount to retailers : As soon as a purchase is made , retailers receive their cash . This saves businesses from financial risks .
• Over time , BNPL provides businesses with : Increased conversion rates , better sales , and increased average purchase limit of customers .
“ FINTECH START-UPS HAVE CAPITALISED ON THIS ‘ BOOM ’ AND INVESTORS , TOO , HAVE FOUND IT A LUCRATIVE OPPORTUNITY ”
AMIR NOORIALA CHIEF COMMERCIAL OFFICER , CALLSIGN
78 March 2023