FinTech Magazine - March 2023 | Page 84

Donna de Winter is the CFO and COO of Q4 Inc . - which operates as a multi-sided platform for corporate issuers , investors , and other capital market participants
Q4
Donna de Winter is the CFO and COO of Q4 Inc . - which operates as a multi-sided platform for corporate issuers , investors , and other capital market participants

The current investment climate is tough . Markets are unstable , and finding the right investors to partner with businesses is a challenge . But one company , Q4 Inc ., is addressing those market difficulties with its unique array of offerings and experiences .

In a nutshell , Q4 Inc . is a technology and software platform company with a unique set of solutions primarily for its corporate issuer clients . It is focused on capital markets , and its offerings impact investor relations programmes , investor relations ( IR ) strategies , and , therefore , financial valuation of 2,700 public companies in its client base . Q4 ’ s solutions include IR websites , IR virtual events , capital market events , CRM and Analytics for investor management and investor pipeline management . It also provides analytics through its technology platform , with unified data and increasing functionality on a capital markets platform .
Through these solutions , Q4 enables all sides of the capital markets to enter and connect with the other in suitable investment relationships .
Core aims for sound investor relations At its core , Q4 serves investor relations on the corporate issuer side . The company ’ s mission is to help corporate issuers win in the capital markets .
This takes careful strategy but reaps great rewards because winning in the capital markets enables businesses to have access to the right investors at the right moment in their journey .
84 March 2023