Q4
“ The hardest part as a new public company has been to say , ‘ Park what the market feels about us right now and just operate the hell out of the company , just operate with excellence ’”
DONNA DE WINTER CFO & COO , Q4
Explaining the company ’ s core aims , Q4 ’ s CFO and COO , Donna de Winter , states that democratising the investor relations space is Q4 ’ s biggest motivator , because it enables companies that would otherwise be left out of the investor loop to engage with investors that suit their agenda .
Describing the process , de Winter says Q4 is a big disruptor because it offers an alternative to the traditional model .
“ You have the corporate issuers and you have buy-side or portfolio managers , and the two shall only meet through the sell side connector . It was the sell side deciding to bring corporate issuers in front of the buy side , and the buy side deciding whether to
86 March 2023