Therefore , venture capitalists ( VCs ) have been – and must continue to be – far more selective in their investment choices .

For the first half of 2024 at least , while macroeconomic uncertainty persists , Cohen feels investors will “ look to take less risky bets and seek to invest in companies that can demonstrate a clear path to profit .”

He continues : “ It ’ s a buyer ’ s market and buyers can be picky .”

So , with the investment market a selective one , what types of fintechs with high growth potential are VCs looking to invest in ?

Fintech investment : What are VCs looking for ? For Ian Bradbury , Chief Technology Officer for Financial Services at Fujitsu in the UK and Ireland , fintechs focused on consumer lending and payments , as well as those exploiting rapid developments in AI , will likely be most attractive to VCs .

He continues : “ Other trends that will influence investment decisions within the sector will include improvements driven by new consumer duty regulations , tighter but easier-to-use security ( such

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