What are the best fintech platforms doing differently to stand out from the crowd ?
TECHNOLOGY PLATFORMS
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What are the best fintech platforms doing differently to stand out from the crowd ?
Nick Holt The area fintech platforms should focus on to stand out from the crowd is fostering a consistent , productive culture . This dictates an organisation ’ s ability to innovate , boost productivity levels and , most importantly , influences the way firms engage with clients and markets .
A big part of this is attracting the most talented people with solid expertise which is specifically important for areas that are quickly emerging in fintech , such as AI where a lot of companies are looking to hire skilled professionals .
The fintech platforms that stand out from the crowd also have a solid client base , from groundbreaking startups to established businesses , as this helps demonstrate the value that the fintech ’ s innovative platform and solutions can provide .
Finally , early-stage startups and private companies can seek guidance from the most relevant tech investors with fintech expertise as they will know how to build and sustain a technology business . If these experts are seen to believe in the fintech platform ’ s vision it provides increased resilience and stability , as well as the confidence to keep innovating .
Babs Ogundeyi The best fintech platforms are constantly listening to their customers . Whether that ’ s through harnessing the power of AI to create an optimal user experience or continuously innovating based on customer feedback , a good fintech is creating exactly what its customers want and need .
Therese Stowell The best fintech platforms have innovative technologies at their core and are increasingly harnessing AI and machine learning to enhance their services . But crucially , they are also designed to be intuitive for users . After all , businesses have just 10 minutes to set up digital accounts or risk losing consumer trust .
Millennials and Gen Z make up a significant part of fintech ’ s core market , so it ’ s providers who can cater to tech-savvy generations and prioritise smooth customer experiences that will differentiate themselves in an increasingly crowded market .
Biometric identification has revolutionised the way users access digital services and , in a world of instant gratification , speed is often the name of the game . To lead the fintech platform race , organisations must constantly evolve the user journey to create seamless experiences , without compromising on security and compliance .
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