FinTech Magazine March 2024 | Page 136

“ Today ’ s financial institutions and investors are actively seeking fintech platforms that can help them navigate the evolving landscape ”

RAJASEKAR SUKUMAR SVP AND HEAD OF EUROPE , PERSISTENT SYSTEMS
in their lives , and as such , younger people are more likely to have an account with a bank that doesn ’ t have a single physical branch . As fintechs of tomorrow continue to expand their offerings , we may soon see younger generations only use neobanks as they make the switch to have a digital bank as their primary account .
Therese Stowell It ’ s not just about the technology ; it ’ s about delighting both the customer and the enduser . For financial institutions , it ’ s solving vital problems – whether that ’ s fraud prevention , compliance or addressing a user need – with minimal effort and cost , and maximum results . That often correlates closely with providing an excellent user experience that is tailored to the end-user and business needs . Having a great user experience can be a key differentiator in this competitive space . Financial institutions and investors are also looking for platforms that solve end-to-end problems , not just parts of a user flow that they must patch together .
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