FinTech Magazine March 2024 | Page 52

UPHOLD
The success of a fast growing company is only possible with a strong ecosystem of critical partners to deliver core services , protect customers , and support growth .
CloudZone is Uphold ’ s authorised AWS partner providing outsourced managed services to complement Uphold ’ s internal infrastructure team responsible for the infrastructure environment hosting critical assets and services .
Cloudzone also provides FinOps services continuously identifying areas of potential savings by highlighting incorrectly configured resources , unused assets and eliminating wastefulness .
“ Regular check-in ’ s with CloudZone ensures we stay abreast of technological changes , and it ’ s great how they ’ ve integrated themselves into the fabric of the company ,” Adjei-Ampofo explains . “ They ’ ve become an extension of our infrastructure team .”
Uphold ’ s collaboration with Plaid , an ACH banking rails provider , allows US customers to seamlessly deposit money via ACH to buy crypto assets .
Uphold implemented Signal , an ACH risk assessment and scoring service to reduce first-party ACH fraud , where customers would abuse the consumer protections offered by the ACH framework to commit first-party fraud also known as buyer ’ s remorse , claim chargeback and deny authorisation of the transfer of money to purchase the crypto assets .
52 March 2024