CREDIT UNIONS
“ It ’ s vital to ensure people are not locked out of financial systems by a no-compromise cashless society that relies only on digital banking ”
STEVE ROUND CO-FOUNDER , SAASCADA
Delivering on member experiences Of course , one thing credit unions have always prided themselves on in comparison to larger banks is having a localised niche . Now , as the technological demands of their clients shift , credit unions must meet these changing needs to keep their customercentric values alive .
As stated by Yahalom : “ Partnerships with the right fintechs enable credit unions to provide even more specialised solutions to certain targeted segments , such as doctors , realtors , retailers , etc .
“ By offering specialised bundles of services , credit unions can drive new revenue , better engage their customers and increase loyalty . The more credit unions serve their community clients and the more services they can offer , the better poised they will be to succeed .”
Much like larger financial incumbents and new challenger banks , it ’ s the adoption of data and AI that is top of mind when it comes to deepening personalised offerings , while cloud computing services are enabling credit unions to improve efficiency and reduce costs .
What ’ s more , offering superior mobile banking applications is helping credit unions give their customers access to the right financial solutions as and when they need them . fintechmagazine . com 61