NUVEI
“ We not only want to tailor services for clients today , but also help them in their planning for tomorrow ”
LAURA MILLER CHIEF REVENUE OFFICER AND GLOBAL HEAD OF ECOMMERCE , NUVEI
Miller adds : “ When you have a customer that may have heavy debit or bank account usage and they ’ ve got recurring billing , being able to understand the best and optimal time to retry when you ’ ve had a decline – based on payroll dates , time of day , where they are in the world and how you ’ re applying that retry logic – can have absolute impacts on your ability to have a successful authorisation .”
Moreover , Nuvei continues to consult and work alongside multiple global clients to ensure they have sufficient knowledge of critical APMs when they are launching in new geographies , allowing them to hit a substantial percentage of the market .
Visa and Mastercard remain the most prominent industry players , but in many countries , they are not the primary payment methods .
“ We ’ ve been able to add certain APMs and not only increase approval rates , but more importantly , increase the successful transactions that are happening with preferred payments methods that our merchant ’ s customers want to use .”
Nuvei also has the advantage of being able to survey the scene across numerous verticals and industries , meaning its experts can utilise data to help benchmark merchants .
This exercise has been carried out with big-name retailers to help them identify where they may not be at the level of their competitors , with Nuvei able to suggest alternatives to help them grow .
“ Whether it ’ s consulting on their website , APMs , retry logic or another unique optimisation method we can do at every stage of the transaction , all of that has shown success ,” divulges Miller .
“ There are industry standards , but more often than not it ’ s merchant by merchant : who they ’ re selling to , where they ’ re located , what cards or payment methods are being used , married up with fraud logic and holistic data across the ecosystem .”
Staying ahead of the competition The fact Nuvei ’ s services go way beyond mere transaction processing is what helps the business stay ahead of the competition .
Ultimately , the pinnacle is the perfect transaction journey from the outset to approval , and there are various technical means enabling the company to achieve this and reach greater success .
One is intelligent messaging , aided by pre-transaction optimisation tools that have the strategic foresight to integrate advanced rules to enrich and augment each transaction message .
Miller asks : “ Whether it ’ s card or bank transfer transaction formatting , exemptions management or network tokens , what can we do to ensure we have as much data as possible before the message is sent so the decision can be extremely informed and timely ?” fintechmagazine . com 77