“ The growth of BNPL is closely tied to the rise of fintech , where technologydriven platforms are changing how financial services work ”
MARC MAXFIELD PRINCIPAL CONSULTANT , PA CONSULTING
“ Boomers are the fastest-growing user group across the industry ,” adds Bayer , “ and we expect this growth to continue in 2024 as more people adopt flexible payments .”
Carl Astvik , a fintech expert at PA Consulting , believes the flexibility and benefits offered by BNPL services means its popularity was inevitable . He is , nonetheless , astonished by the pace of its normalisation .
“ Broad adoption of BNPL by consumers and sellers , coupled with the entry of new players into the market , is intensifying the competition ,” he adds . “ It ’ s noteworthy that even large firms have joined the BNPL trend ,
86 March 2024