he says is crucial for delivering bestin-class customer experiences.
“ One of our fastest growing segments is hospitality management companies outside the US, which creates both opportunities and challenges since payments are very regional,” Phil says.
Different partners help BirchStreet expand geographically while solving specific pain points – some processors excel at machine learning models that identify optimal payment rails and improve supplier enrolment, for example.
“ Business in general is all about serving customer needs and solving customer pain points, and we have a great solution that does that”
Phil Beck, Executive VP & GM, BirchStreet Pay