BIRCHSTREET SYSTEMS
best-of-breed payment capabilities fit-for-purpose to solve the complexity inherent in the industry.” Birchstreet’ s exclusive focus on hospitality gives it a unique edge ensuring that, beyond payments, its entire suite of capabilities is tailored for those in the industry.
“ When you marry that depth of domain knowledge in hospitality with broad capabilities in procure-to-pay and then embed best-in-class payment capabilities, you’ re bringing a completely differentiated experience to the end customer,” Phil explains.
That differentiation matters because generic procure-to-pay platforms cannot replicate hospitalityspecific functionality.
Making customers successful Building on his last year at Birchstreet, Phil’ s priority is execution and delivering consistently for customers who have already adopted the platform. At the same time he will work with the company’ s partner ecosystem to develop new and best-in-class solutions that enhance the embedded experience further.
“ I get my energy from making customers successful,” he says.“ Business in general is all about serving customer needs and solving customer pain points, and we have a great solution that does that.”
Beyond this, Birchstreet’ s mediumterm focus is to accelerate supplier onboarding, improve customer experience and feed greater volumes of data back into the payment processes – building blocks, he says, that create a strong foundation for differentiation.
128 March 2026