CLICK TO WATCH : ‘ NORWAY ’ S FINEST RESIDENTIAL ’ 121 customers in their daily digital lives . “ Our customers are talking to us every second of the day on digital channels , and we have to have the ability to listen and respond effectively to their needs ,” says Aidan Millar , Chief Data Officer at DNB . This is the challenge of digitalisation that he believes is too often overlooked . “ Everyone talks about going digital , but if you ’ re not capitalising on data streams that are generated through your digital channels , then you ’ re going digital without listening . My role is to leverage digital interaction data to reconnect and stay relevant to our customers on digital channels .”
Millar is deeply passionate about handling data in a legally compliant and ethical way . “ We ’ ve got to be seen as the trusted data custodian that capitalises on data driven insights to deliver value for our customers , and we ’ ve got to do this in an ethical and compliant way .” This commitment is a defining element in establishing the customer centricity that Millar aims to drive through data driven insights . “ It starts with people and organisational culture . Culture eats strategy for
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