59 towards convenience backed up by security , gradually eroding the traditional friction experienced between achieving both ideals in a transaction without sacrificing part of the other . Investing in better , faster ways to identify customers at the point of payment , through technologies such as biometric authentication , data analytics , machine learning and fraud detection , has enabled PayU to remain at the forefront of marrying payment convenience with security . “ We have partnered with Feedzai , a leader in fraud detection technology and risk management , who have helped us to enable our systems to detect fraudulent actions before they even happen ,” says Shiliashki . “ Consumers and merchants can feel secure in the knowledge that if a transaction ’ s approved then it ’ s good .”
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