FinTech Magazine - May 2021 | Page 117

BCU

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Today For Your Tomorrow
In summarizing how the credit union successfully serves such a diverse portfolio of Company Partners , Blum explains , " I have a team of directors who work with our Company Partners daily to align initiatives , increase engagement with our existing members , and acquire new members . This helps drive the business development activities that we do ."
Valentine highlights that in order to offer full-service products to Company Partner segments , " We ' ve had to also work closely with our core institutional partners , like Visa ® and PSCU , to provide the best functionality on our digital interface so that we can introduce these new products and services ."
Valentine further explains , " We ' ve shifted from a linear vendor management approach to strategically aligning with business partners . CUNA Mutual Group has a venture arm investing in FinTech companies . PSCU has also begun to look at ways they can start investing as well . It ' s exciting to see our partnerships strengthened as we work together to make sure the member experience , from start to finish , is as seamless as possible ."
Forbes Best-In-State Banks & Credit Unions Report As Covid-19 threw the economy into turmoil , forcing banks and credit unions to step up their efforts — never before has the credit union ' s low-cost financial product offerings and personalized member service been in higher demand .
According to the Forbes article , The Best Banks and Credit Unions in Every State 2020 , “ Small and midsized banks were some of the most active participants in the Small Business Administration ’ s Paycheck Protection Program , pumping hundreds
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