FINASTRA
Smita Gupta describes the changes that COVID-19 has brought to Finastra and why its vision of improving the world through technology is undiminished
If the pandemic has demonstrated anything , it ’ s that fintech can truly be a force for societal good and an anchor that provides surety during even the most uncertain times . Although this assessment is no surprise to industry leader Finastra , the potential for positive change has , in its view , reached a pivotal moment . Accelerated digital transformation around the world is widening the company ’ s scope to shape and be a part of the financial services industry ’ s new reality in every sense , from enabling broader financial inclusion to investing in the environment and developing its renowned FusionFabric . cloud platform .
Smita Gupta , Global Head of Platform Ecosystem , Developer and Marketplaces Marketing , returned to speak with us about how Finastra is helping to redefine the future of finance .
Having joined the company in 2016 - just as Open Banking started to gain momentum - Gupta relates that it was always evident that Finastra offered a very different proposition in the fintech world : “ I saw a tremendous opportunity to build an entire APAC marketing organisation from scratch and bring together several innovative digital marketing technologies .” Starting out as the Chief Marketing Officer for Finastra in the APAC region ( based in Singapore ), she relocated to London in 2019 and developed her current role from there . Bringing a wealth of experience from some of the largest tech companies in the world , Gupta knows the enterprise value not only of Finastra ’ s solutions and software , but also its culture . “ Finastra is a fintech that values diversity ,” she states , " Everything we do encourages an open culture and an environment of innovation .”
Finastra ’ s belief that fintech can work “ to redefine finance for good ” was fully put to the test in 2020 , and it has succeeded in validating this stance . In May , the company
“ Finastra is a global fintech that values diversity , both in terms of its people and the experience we bring to the table ”
SMITA GUPTA GLOBAL HEAD OF PLATFORM ECOSYSTEM , DEVELOPER AND MARKETPLACES MARKETING , FINASTRA
28 May 2021