FinTech Magazine - May 2022 | Page 107

Innovative fintech companies are providing increasingly inventive ways to better serve their customers and meet market demands
TECHNOLOGY

Innovative fintech companies are providing increasingly inventive ways to better serve their customers and meet market demands

WRITTEN BY : JOANNA ENGLAND

DIGISEQ ’ s CEO and co-founder , Terrie Smith , defines disruptors as those companies that think out of the box . “ Disruptors break the mould , challenge the status quo , innovate , drive change , and make life more convenient and efficient . Most recently , for example , we ’ ve seen a sharp transition to a world where everyday payments are conducted via mobile phone or other smart devices , such as wearable tech ,” she says

The way in which wearables can be deployed in everyday life has created a positive alternative to traditional payment methods , visibly disrupting both the payments sector and making for more dynamic , interlinked economies .
Smith points out that this recent surge in contactless payments , driven in part by the pandemic , has created the ideal environment for wearable tech to become an everyday part of consumers ’ lives . “ The secure provisioning of payment credentials into a ring , a wristband , a fitness tracker or pretty much any accessory you can imagine , becomes as easy as a tap on a smartphone .” fintechmagazine . com 107