WESTERN UNION
The launch of a new digital banking platform marks the start of a new era for Western Union , where technology powers customer-centric financial services
Every day , Western Union serves millions of customers around the globe – both senders and receivers of money – across more than 200 countries and territories . In January 2022 , the company entered the digital banking space , marking a new era that Thomas Mazzaferro , Western Union ’ s Chief Data Officer , says will come to define the future of the financial services sector .
“ Being able to offer financial services in a more holistic , customer-centric way is really the future of the financial services industry ,” he says .
The digital banking platform softlaunched in select European markets in late 2021 . “ We ' ve been in a controlled launch since 17 November ,” says Mazzaferro . “ And in that time , we have done thousands of transactions and thousands of payments across Europe .”
Friends and family from Western Union ’ s Austrian bank employee base and partner teams were onboarded to test the process and its capabilities , before a full public launch on 9 February 2022 .
Through the digital banking platform , customers will have the ability to earn interest on their money , make real-
116 May 2022