to a close with Junqueira even signing deals from her hospital bed within hours of the delivery .
Nubank is born The trio of founders decided to brand their new digital banking entity as Nubank because it reflected their desire to create something entirely new – and ‘ nu ’ in
Portuguese translates as ‘ nude ’ – another concept they wanted to impart to reflect the transparency of Nubank ’ s products and services .
The project , just as Junqueira predicted , has been phenomenally successful , and Nubank ’ s NPS rating of + 87 ( Itaú ’ s is + 14 , and considered acceptable ) is just one aspect that reflects its popularity among customers .
With more than 25 million customers on their books in a little under a decade of operation , Nubank is also the world ’ s biggest digital banking startup .
The fintech was also recently named as the world ’ s first and only company with a female founder to reach a valuation above $ 10bn .
Now a mother of two to Alice and now Bella , Junqueira continues to expertly juggle motherhood and her stellar banking career with impressive aplomb . She does not have a nanny – but despite this , has made sure that Nubank ’ s achievements remain current . The bank recently launched its first product outside Brazil : a no-fee credit card in Mexico .
But ever modest about her incredible journey , Junqueira says , “ I want my daughters to grow up in a world where they can dream of being whoever they want to be — and you can ’ t dream of what you can ’ t see .”
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