FinTech Magazine - May 2022 | Page 99

way , we learnt that there were some banking services that we could offer them to support them , and we learnt that they needed investment to develop their product to its full potential .”
With MSUFCU ’ s and Spave ’ s stars aligning , MSUFCU formed the Reseda Group , to invest and support similar projects . Under the Reseda Group , MSUFCU gained 80 % controlling ownership in Spave .
Following the investment in Spave , Reseda Group formed a wholly-owned CUSO Ever Green 3C as a vehicle to sell the services & digital products MSUFCU has become particularly skilled at Diversity , Equity & Inclusion ( DE & I ) training and its financial wellness centre known at MSUFCU as Financial 4.0 – a financial education blog .
As a result , Ever Green 3C is looking for credit unions that would like to take advantage of their DE & I consulting services as well as those who would like to private label the financial wellness centre as a financial education resource for their members .
Finally , its most recent acquisition was of Foresight Group , a traditional print marketing company that was part of MSUFCU ’ s supply chain that now offers innovative digital products for credit unions who do not have the marketing resources to produce their own digital and print marketing pieces .
By using a service called CU Suite , they can easily add their logos and branding to ready-made marketing pieces on topics like auto loans , mortgages , credit cards and more .
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