QUALCO
may include the channel customers prefer to use , the time of day they are most likely to communicate or the probability of them rolling from one state of delinquency to another .
He says : “ By combining those pieces of analysis through a system like QUALCO Collections and Recoveries , you can coordinate the timing , messaging and channel you want to use to make that connection with the customer , increasing the success rate and achieving a desired outcome more efficiently .”
QUALCO Data-Driven Decisions Engine ( D3E ) enables this practice , ingesting data quickly , applying analytics and capturing snapshots over time to create new variables to quickly and systematically build predictive models . For example , it might assess how often a customer has been delinquent in a fixed timeframe and automatically generate new characteristics that can be deployed in future models . These characteristics will be evident in an explainable model , allowing businesses to articulate why certain decisions were made .
“ WE WANT TO MAKE SURE WE CAN ACCURATELY PREDICT CUSTOMER CIRCUMSTANCES AND PREFERENCES AND THEN USE THAT KNOWLEDGE TO BUILD BETTER SOLUTIONS THAT ENGAGE THE CUSTOMERS ”
TERRY FRANKLIN EXECUTIVE VICE PRESIDENT , PRODUCTS AND MARKETS , QUALCO
132 May 2023