BANKING
Ciara Conway , Head of Architecture at Opencast , an independent digital transformation and technology consultancy , explains what brands are already getting up to in the metaverse : “ The metaverse is here and it ’ s already evolving at pace . For example , JP Morgan has entered the metaverse and set up a branch in Decentraland , a marketplace for digital assets called the Onyx Lounge .
“ In financial services , customers have been losing the personal relationship with their banks , and the metaverse carves out a unique way for banks to leverage new ways of engaging with customers , as well as creating decentralised brand experiences .”
How can brands capitalise on the metaverse ’ s potential ? Clearly , then , there is still a lot more that banks can do to capitalise on the metaverse and set themselves up for future success in the virtual realm .
“THE METAVERSE PROVIDES BANKING BRANDS A WAY TO DELIVER RICHER EXPERIENCES AND RECONNECT WITH THEIR CUSTOMERS ”
REBECCA BEZZINA SVP AND MANAGING DIRECTOR , R / GA LONDON
“ The metaverse provides banking brands a way to deliver richer experiences and reconnect with their customers ,” Bezzina tells us . “ There are many ways banks are entering this space , testing and learning , from virtual locations being set up offering basic banking services to an opportunity to provide customer services through avatars . Banks have an opportunity to utilise new technologies to better serve their customers and put the human touch back into banking while better blending the real , digital and physical experiences .”
David Donovan , Executive Vice President at Publicis Sapient , explains what banks are already doing in this space : “ Some banks have been embracing the metaverse economy already , but others should learn from organisations that have been operating in this field and use it to take steps into the metaverse economy themselves .
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