“THE METAVERSE IS HERE AND IT ’ S ALREADY EVOLVING AT PACE ”
CIARA CONWAY HEAD OF ARCHITECTURE , OPENCAST
Those stumbling blocks may go some way to explain why half of banking executives seem comfortable with the idea of being absent from a platform where their clients are present – at least in the near-future . In a difficult economic climate , businesses cannot ignore the financial implications of launching in the metaverse either , Conway says . “ If it doesn ’ t make sense from an ROI point-of-view , it ’ s likely adoption will stall .”
What more can banking brands do in future ? Publicis Sapient ’ s David Donovan has a parting word of advice for those visionary brands who are already considering entering the metaverse . “ Something banks can implement in the future is communicating with customers using AR and VR ,” he says . “ This could include using VR glasses , so customers can manage their banking and finance from anywhere in a much more immersive way than is currently possible on a phone app .
“ Banks and financial institutions should also realise that millions of people are spending time on metaverse platforms – whether that ’ s games , virtual concerts or real-estate sales channels . These all create new advertising opportunities – from digital billboards to partnerships with celebrities whose avatars will speak to potential customers .”
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