JUSTUS BROWN
MORTGAGE BROKERS
JUSTUS BROWN
TITLE : FOUNDER AND CEO COMPANY : ACRE INDUSTRY : MORTGAGES LOCATION : LONDON
Applying systems and design thinking to the challenges of software product development , Brown has a passion for technology , sustainability and simple solutions that work . As the founder and CEO of Acre , Brown and co aim to change the way property is acquired by digitising the mortgage process end-to-end .
Mortgage brokers : Driving efficiency through technology As mortgage brokers grapple with these lingering headwinds , more and more professionals in the industry are seeing the value of technology in driving efficiencies to minimise the current macroeconomic impact .
As Brown puts it : “ Market conditions have led to a growing recognition of the role technology plays in changing the industry , and probably their current tools don ’ t meet the needs of modern broker businesses .”
Today , among the leading technologies driving hype in all areas of financial services is generative AI ( Gen AI ), but while the prospect of Gen AI ’ s capabilities for driving efficiencies may be alluring to mortgage brokers – Brown reminds us that in an industry as regulated as the mortgage sector , adhering to regulations must come first .
“ It ’ s easy to get wrapped up in the hype of AI but it is early days for the technology ,” he says . “ We must bear
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