“ Embedded finance is a transformative force reshaping the very nature of financial interaction ”
PETER O ’ HALLORAN VP AND HEAD OF ENTERPRISE
AND DIGITAL COMMERCE , EMEA , FISERV
We will most likely see embedded finance be a key driver of competition amongst businesses as merchants leverage different stacks of financial tools to enhance their customer offerings .
The growth potential is huge with embedded finance enabling companies to unlock new revenue streams and foster customer loyalty .
As traditional barriers between industries blur , embedded finance stands to be a cornerstone of the evolving digital economy , adopting a new wave of global enterprise . It will be pivotal in how businesses scale across borders .
Traditionally , businesses have focused on establishing a presence in the local market first .
However , with embedded finance , we ’ re increasingly seeing a multi-market approach from the offset , powered by more efficient money movement , attractive FX capabilities and creating new revenue streams .
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