“ The growth potential is huge with embedded finance enabling companies to unlock new revenue streams and foster customer loyalty ”
RYAN O ’ HOLLERAN HEAD OF SALES , ENTERPRISE ,
AIRWALLEX provide access to relevant payment options at logical points within their journey .
Such solutions are also beneficial for wider business planning as purchasing data can help merchants better anticipate customers ’ needs and personalise their offerings through targeted discounts and rewards .
By leveraging embedded solutions in this way , businesses can create stickier and more valuable relationships with their customers , while expanding their revenue potential .
Karine Martinez : Embedded finance isn ’ t just good for the customer and their experience , it can offer some really valuable data to the businesses embedding it .
Suddenly you ’ re able to track user interactions and transactions , find out what ’ s popular when and reduce spending on stock that ’ s not performing .
Analysing this data offers really useful insights into consumer behaviour , preferences and market trends , meaning businesses can make more informed decisions and develop targeted strategies for growth and expansion .
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