Cristina JunQueira , Co-founder ,
Nubank
In their conversations together , the concept of a new banking model in Latam started to take place . Junqueira and Vélez then partnered with a third co-founder Edward Wible – and the fundraising for their new venture began .
A Nubank is born The three founders opted to name their innovative digital banking venture Nubank , symbolising their aspiration to develop something entirely fresh . In Portuguese , ' nu ' translates to ' nude ,' echoing their commitment to transparency in Nubank ' s offerings .
Fast-forward to the end of 2023 and Nubank has over 90 million customers across Latam in its operations in Brazil , Colombia and Mexico .
Consolidating its position as one of the fastest-growing financial organisations in the world , Nubank remains among the largest digital financial startups in the world . fintechmagazine . com 29