FinTech Magazine May 2024 | Page 51

APPLE PAY

TOP 10 01

APPLE PAY

REVENUE : US $ 383.285BN FY2023 EMPLOYEES : 161,000 CEO : TIM COOK FOUNDED : 1976 ( APPLE )
Today , Apple Pay is the most dominant and widespread digital wallet on the market . It has become synonymous with contactless mobile payments and facilitates the leading amount of mobile payments in countless markets . The iPhone – to which Apple Pay is already built – remains the most popular smartphone on the market , and a growing proportion of users are activating the feature , making the most of its simple , tap-to-pay functionality . Apple Pay is a fast , easy alternative to cards and cash , and can be set up in a matter of seconds for use on iPhone , Apple Watch , Mac and iPad . Launched a decade ago , the payment method is these days accepted on millions of websites and apps . TO READ MORE TOP 10s , CLICK HERE fintechmagazine . com 51