For years , companies have relied on rules-based master data management ( MDM ) to solve their data mastering needs .
But when data changes , the rules in
MDM
MDM solutions become ineffective , making impossible it impossible to achieve to the achieve goal of the creating goal golden of creating records . golden records .
To overcome this challenge , businesses are embracing a new , AI-first approach to technology that that will will break break down down data silos data once silos and for once all and . for all .
Old Mutual , a 179-year old African financial services group that supports retail and corporate customers across 14 countries , recognized the challenge : their data was evolving and was trapped in three siloed MDM solutions . Without a holistic , 360-degree view of their customers ,
Old
Old Mutual Mutual was was unable unable to scale to scale the accuracy the accuracy and quality and of quality their services of their to services
meet to modern meet modern customer customer demands demands . .
Further , Old Mutual ’ s existing MDM solutions couldn ’ t interoperate with their cloud-based approach , increasing the pressure to accelerate the modernisation of their existing MDM solutions .
Old Mutual adopted Tamr ’ s patented AI-first approach to mastering customer data and saw immediate results :
• Improved data accuracy by 69 % in just six weeks , resulting in golden records
• Decommissioned legacy MDM solutions within nine months , saving millions of dollars in costs
• Simplified their IT landscape , reducing data integration complexities and eliminating data silos
And they accomplished all of this on-time , on-budget , and without hiring new resources .
Today , Old Mutual is a stronger and more agile organisation . With a holistic and accurate view of each customer , the firm can now offer more personalised , efficient , and responsive services that enhance customer satisfaction and loyalty .
. Overcoming challenges like the ones Old Mutual faced requires an AI-powered , powered , human-refined approach . This that accelerates strategy accelerates the discovery the discovery , enrichment ,
, enrichment and maintenance , and maintenance of trustworthy of
customer trustworthy golden records customer that drive golden business records
growth to and drive power business experiences growth customers and power expect . the Ready experiences to get started customers ? expect . Ready to get started ?