LENDING AND CREDIT
“ We enable lenders to do what they do best – provide needed capital to consumers to fuel their lives ”
DANIELLE SESKO DIRECTOR OF PRODUCT MANAGEMENT AND INNOVATION , TRUSTAGE
For Sesko , the ability of these innovations to improve the customer experience supports consumers ’ wellbeing , and access to financial services .
“ Embedded lending and advanced data analytics are significantly enhancing the customer experience by streamlining the credit application process and providing tailored financial solutions ,” she says .
“ For instance , platforms like Affirm offer point-of-sale financing seamlessly integrated with the shopping experience ,
allowing customers to split purchases into manageable payments without the hassle of traditional credit applications .”
It is only by leveraging the power of advanced data analytics that platforms like Affirm can achieve this . Advanced data analytics analyse a plethora of consumer data points to assess creditworthiness beyond traditional credit scores , enabling more inclusive lending decisions .
“ This means that individuals with limited credit history can still access credit based on alternative data such as their transaction history or employment status , thus broadening access to financial products and services ,” Sesko adds .
Embedded lending : Reaching more middle-market consumers Expanded access to financial services via the origination of alternative data use is being heralded today for its ability to reach the underserved .
fintechmagazine . com 73