G + D: LEADING THE GLOBAL SHIFT TO METAL CARDS

Giesecke + Devrient( G + D) represents the changing face of premium payment solutions as metal cards expand beyond their traditional stronghold in North America. Market projections show remarkable growth in Europe( 44 % year-on-year), Latin America( 61 %), and particularly across Asian economies( 103 %), targeting the toptier consumers who drive this sector.

These premium cards serve a strategic purpose beyond transactions. With branch networks shrinking and payment services becoming increasingly commodified, metal cards function as tangible brand ambassadors – creating distinctive physical touchpoints between financial institutions and their customers.

G + D’ s portfolio demonstrates the versatility within this category, from lighter Metal Core options to the heavier, more exclusive Metal Face cards. Each variant appeals to different consumer segments and lifestyles, from performancefocused professionals to style-conscious younger clients.

10 May 2025