DIGITAL BANKING What behavioural insights about your customers have most surprised you in the last year, and how have these findings changed your approach to payment experience design?
Arnon Borensztajn, Head of Enterprise Platform, PayU GPO A surprising insight we identified was that a limited and neutral colour palette increased conversions. As such, we have updated our UX to utilise white, black, grey and soft tones) and now only use accent colours sparingly, on buttons or important elements.
We found that this helps to highlight key elements and draw attention, so users know which elements are most important.
We also eliminated additional visual effects( graphics, shadows, gradients), keeping visual elements to an absolute minimum to focus the user’ s attention on the content and function of the interface.
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