FINANCIAL SERVICES cross-functional information sharing, harnessing real-time data to deliver predictive insights that are fast and accurate.” Bridging Global Divides Steve sees particular potential for cloud technology in emerging markets, where both financial and technological infrastructure gaps persist.
In contexts where conventional banking infrastructure is limited, cloud platforms offer a technological leapfrog opportunity, enabling financial institutions to deploy advanced services without first building extensive physical infrastructure.
“ In emerging markets, where access to financial services – and infrastructure, such as broadband – is often lacking, cloud-native platforms will help bridge the gap,” Steve explains.
“ THE REAL VALUE LIES IN CUSTOMER RETENTION – THAT COMES
FROM GENUINELY UNDERSTANDING AND SUPPORTING THEIR FINANCIAL JOURNEY”
STEVE ROUND, CO-FOUNDER AND PRESIDENT, SAASCADA
WATCH NOW
Nelson Wootton and Steve Round of SaaScada discuss growth, AI enablement, and financial inclusivity
“ Financial institutions can build feature-rich, personalised solutions that serve underserved populations and take advantage of existing infrastructure to deliver high-quality experiences.”
For SaaScada, the goal isn’ t creating second-tier products for underserved communities, but using technology to make premium financial services economically viable for all customer segments.
This approach allows banks to make informed lending decisions, improving access to finance for vulnerable consumers and underbanked communities, such as immigrants and those with limited credit histories, while simultaneously reducing default risks for lenders.
“ By rearchitecting how core banking services are delivered,” Steve concludes,“ we can provide banks with the tools they need to better understand customer needs, identify when a customer is at risk of vulnerability, and create tailored offerings that will support them through challenging times.”
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