More people are transacting online than ever before , with 92 % of consumers expecting a frictionless and secure experience while shopping online 1 .
Ecommerce companies and payment services providers must constantly innovate to create a seamless customer experience while keeping fraudsters at bay . Leading ecommerce platforms leverage Ekata ’ s real-time identity insights to balance customer experience with the business risk that can erode their bottom line .
Ekata , a Mastercard company , uses sophisticated data science and machine learning to fuel global payments and ecommerce companies with identity verification data that empowers them to reduce friction , maximise approval rates , and fight payment fraud in every transaction .
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According as possible to VansonBourne , 2020 , “ Infinite want : Consumers demand speed and security in the digital experience .” https :// www . vansonbourne . com / work / 29081801ep