“ PERSONALISATION IS THE DIFFERENCE BETWEEN AN EXPERIENCE THAT IS ‘ PRETTY GOOD ’ AND ONE THAT IS AMAZING – AND , INCREASINGLY , CONSUMERS ARE EXPECTING THE AMAZING ,”
Kris Hansen Chief Technology Officer Portag3 Ventures
51 financial institutions have targeted various customer sectors with tailored services and packages for many years . However , as Accenture ’ s research makes apparent , there ’ s every likelihood that for incumbents this will no longer be enough .
“ Personalisation is the difference between an experience that is ‘ pretty good ’ and one that is amazing – and , increasingly , consumers are expecting the amazing ,” says Kris Hansen , Chief Technology Officer at Portag3 Ventures . Hansen has considerable
www
. fintechmagazine . com